Ancient Land Original Saffron started its operations in 2022 with the gathering of most key players and influencers in the saffron industry in the country. This includes leading farmers, saffron processors, industry professionals, exporters, and over 50 active companies in the sector. The goal of establishing this company is to create a community of farmers dedicated to producing high-quality saffron for export to various countries.

Original Saffron is a powerful network of saffron producers, relying on the capacity of its shareholders to deliver saffron directly from the farm to the consumer without intermediaries. By forming a large cooperative with the majority of saffron growers in Iran, Saffron Asil aims to minimize the distance between the farmer and the end consumer, ensuring that saffron reaches consumers with its original quality intact.